Website & App
WordPress SEO for Beginners — Get Your Site Found, Step by Step and Honestly
- 6 modules, 30 short lessons
- Fillable workbook included
- Checklists, templates & bonus planners
- Instant digital download
A practical, 6-module course covering how search works, free keyword research, WordPress and SEO plugin setup, on-page optimisation and Google Search Console — with a fillable workbook, checklists & templates, bonus resources and a final assessment.
No jargon, no guarantees, no tricks — a clear process for getting your WordPress site found, understood and measured properly.
Secure checkout. Instant access from your dashboard as soon as payment clears.
A Great Website Nobody Can Find Isn't Doing Its Job
Building a WordPress site is only half the work. Without the right settings, keywords and technical basics, even a beautiful site can stay invisible to the customers already searching for it.
Search Engines Feel Like a Black Box
Crawling, indexing, ranking, Core Web Vitals — the terminology stops most beginners before they start, even though the underlying ideas are genuinely simple.
Guessing at Keywords Instead of Researching Them
Writing around the words a business uses internally, rather than the words customers actually search, is one of the most common and avoidable SEO mistakes.
WordPress Settings Left on Default, or Set Wrong
One ticked box can hide a whole site from search. Permalinks, sitemaps and an SEO plugin are often never touched after launch.
From Invisible to Genuinely Findable
By the end of the course you won't just understand SEO in theory — you'll have applied every step to your own WordPress website, module by module.
- A working understanding of how search engines find, understand and show pages
- A real keyword map built from free research, with one clear job per page
- WordPress and one SEO plugin configured correctly, sitemap included
- Pages optimised for real readers and search engines, without keyword stuffing
- Search Console connected, technical checks done, and a monthly routine running
Course Curriculum
Six modules and 30 short lessons, built to be worked through in order. Every module ends with a practical activity and a knowledge check, all following one fictional example, Harbour & Bloom Bakery.
01Module 1: How Search Works and What to Expect▾
Understand how search engines crawl, index and serve pages, what search intent means, what a result looks like today, and what honest SEO results look like.
- Crawling, Indexing and Serving Results
- Search Intent: What Is the Searcher Trying to Do?
- What a Search Result Looks Like Today
- Helpful Content, Spam Policies and Realistic Expectations
02Module 2: Keyword Research You Can Actually Do▾
Find the words your customers really type using free methods, choose realistic keywords and build a keyword map with one job per page.
- Keywords in Your Customers' Own Language
- Free Ways to Find Real Search Terms
- Choosing Realistic Keywords
- Your Keyword Map, and Avoiding Cannibalisation
03Module 3: Set Up WordPress for SEO▾
Set up WordPress for SEO: search visibility, permalinks, HTTPS, an SEO plugin, sitemaps and a clear site structure.
- Search Visibility: One Checkbox That Can Hide Your Whole Site
- Permalinks
- HTTPS, Site Title and Tagline
- Choosing and Installing an SEO Plugin
- Sitemaps
- Site Structure: Menus, Categories and Pages Worth Indexing
04Module 4: Optimise Pages and Posts▾
Optimise pages and posts: titles, descriptions, headings, addresses, helpful content, images and internal links.
- SEO Titles and Meta Descriptions
- Headings and Page Addresses
- Writing Helpful Content for a Search Intent
- Images: Names, Alt Text and Size
- Internal Links and Credible External Links
- A Clear Next Step, and a Before-and-After
05Module 5: Search Console and Technical Health▾
Connect Google Search Console, submit a sitemap, read the indexing report, and check speed, mobile-friendliness, redirects and duplicates.
- Connecting Google Search Console
- Sitemaps, Indexing and URL Inspection
- Speed and Core Web Vitals on WordPress
- Mobile-Friendliness
- Broken Links, Redirects, Duplicates and noindex
06Module 6: Measure, Grow and Keep Going▾
Read the Performance report honestly, update content, cover local SEO, earn links ethically and run a monthly routine.
- Reading the Performance Report Honestly
- Updating Content
- Local SEO Basics
- Earning Links Ethically
- Your Monthly Routine and 30-Day Plan
What's Included
Everything you need to build and keep a genuine SEO process.
Course Ebook
Six modules and 30 short lessons covering how search works, keyword research, WordPress setup, on-page optimisation, Search Console and technical health, and measuring and growing honestly.
- 6 modules, 30 short lessons
- One continuous fictional worked example (Harbour & Bloom Bakery), start to finish
- Real WordPress and Yoast SEO screenshots, Search Console and PageSpeed recreations with fictional data, and original diagrams, each clearly labelled
- A Final Practical Project (SEO Action Plan) and a glossary
Practical Workbook
16 pages of fillable worksheets that improve your real website, plus a twelve-part SEO Action Plan.
- A worksheet for every practical activity, fully fillable
- Keyword map, page optimisation and content brief worksheets
- Search Console, speed, mobile and broken-link logs
- Twelve-part SEO Action Plan
Checklists, Templates & Bonus Planners
A reusable checklists & templates pack, plus a bonus Keyword Map & Content Calendar and Monthly SEO Report.
- 7 fillable checklists and 3 templates (titles and descriptions, content brief, internal linking)
- Keyword Map and 12-month Content Calendar
- Monthly SEO Report and Change Log
- Local SEO and quarterly audit checklists
Final Assessment & Certificate
A 48-mark final assessment with a separate answer guide. Pass it and your Certificate of Completion is issued automatically in your Learn.GigLad.com dashboard.
- 18 multiple-choice questions, five scenarios and a practical task
- Separate Answer Guide with marking points and model answers
- Certificate issued on Learn.GigLad.com when you pass
Delivered as digital files viewable on any device. Fillable fields work best in Adobe Acrobat Reader, Preview or a browser PDF viewer. Estimated course completion time: around 5 to 6 hours of reading and worksheets, plus your own ongoing SEO routine.
Prove It, Then Get Your Certificate
- 1Complete all required lessons
- 2Complete all required practical activities
- 3Reach 100% required progress
- 4Pass the Final Assessment — 18 multiple-choice questions, 5 short scenarios, 1 practical task (70% pass mark, retakes allowed)
- 5Your Certificate of Completion becomes available
Is This For You?
This is for you if you're:
- Owners of self-hosted WordPress websites who want to be found in search
- Small businesses and freelancers doing their own SEO
- Complete beginners with no technical or SEO experience
- Anyone who wants an honest process, not tricks or guaranteed-ranking promises
Probably not for you if you're:
- Looking for a guaranteed ranking or traffic figure (no course can promise that)
- Managing a large, multi-site or enterprise SEO programme
- Wanting advanced technical SEO, link-building campaigns or paid advertising
- Using a hosted-only platform where WordPress settings can't be changed
GigLad
GigLad publishes practical, action-based digital courses with worked examples, fillable workbooks and a final assessment. Each course follows one fictional example from start to finish, so you see a complete method applied, and none promises results it cannot control.
What You Get
- Course Ebook
- Practical Workbook
- Checklists, Templates & Bonus Planners
- Final Assessment & Certificate
Secure checkout. Instant access from your dashboard as soon as payment clears.
Includes lifetime access.
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Frequently Asked Questions
No. The course is written for WordPress site owners with no technical or SEO background, and explains every term the first time it's used.
Six PDF files: the course ebook, the companion workbook, the checklists & templates pack, the bonus resources pack, the final assessment and a separate answer guide. When you pass the assessment, your certificate of completion is issued on Learn.GigLad.com.
No. It applies to any self-hosted WordPress website. The screenshots show the free Yoast SEO plugin, but the steps work with Rank Math, All in One SEO or any comparable plugin.
No course can guarantee rankings, and this one doesn't. It teaches a repeatable process. The WordPress and Yoast SEO screens are real screenshots from a test site; the Google Search Console and PageSpeed Insights images are labelled recreations with fictional data. GigLad is not affiliated with Google, WordPress, Automattic or Yoast.
Ready to Get Your Website Found?
Get the full course, workbook, checklists, templates, bonus resources and final assessment — and start improving your site properly, one module at a time.
Secure checkout. Instant access from your dashboard as soon as payment clears.