Social Media

Facebook Marketing for Small Businesses — Turn Your Page Into a Genuine Source of Enquiries

5 modules, 37 short lessons
Fillable workbook included
Scored audit, templates & bonus pack
Instant digital download

A practical five-module beginner's course on building a Facebook Page that works, planning and scheduling posts you can keep up, replying well, and turning attention into real local enquiries and sales.

No vague advice — a genuine content system, a defined audience and an honest, step-by-step path from post to enquiry.

Facebook Marketing for Small Businesses — Turn Your Page Into a Genuine Source of Enquiries

Secure checkout. Instant access from your dashboard as soon as payment clears.

Posting on Facebook Shouldn't Feel Like Guessing

Most small businesses don't lack a Facebook Page — they lack a plan for what it's actually meant to achieve.

An Incomplete or Neglected Page

A half-finished About section, an outdated cover photo and no clear action button quietly turn visitors away before they ever see a post.

Posting With No Audience or Plan

Without a defined audience and a content plan, every post starts from a blank page — and inconsistency is the natural result.

No Path From Attention to Sale

Likes and follows don't pay the bills — without a clear pathway to an enquiry, engagement rarely turns into actual business.

Pages from the GigLad Facebook Marketing fillable workbook and checklist pack.

From an Empty Page to a Working Facebook System

By the end of the course, you'll have a complete Facebook marketing system built around your own business — not a list of generic tips.

A fully optimised, professional Facebook Page
A defined target audience and consistent brand voice
A repeatable weekly content structure and 30-day calendar
A genuine community-engagement and enquiry pathway
The foundations of a controlled, beginner advertising plan

Course Curriculum

Five modules and 37 short lessons, built to be worked through in order. Every module ends with a practical activity, a knowledge check and a milestone, all following one fictional business, Riverside Bakehouse.

01Module 1: Strategy & Audience▾

Decide what Facebook should do for your business and who you are talking to: a specific goal, a customer profile, a brand voice and three to five content pillars.

Where Facebook fits
Profile, Page or Group
Organic and paid reach
The customer journey
Choosing one realistic goal
Why "everyone" is not an audience
Needs, questions and buying triggers
Your brand voice
Your content pillars

02Module 2: Page Set-up▾

Get the Page itself right: name, About text, hours, images, action button, and safe access using Meta's current Page access.

Create or review a Page
About, contact details and hours
Profile and cover images
The action button
Products, services and menu
Page access and safety
Messaging, identity and the Page audit

03Module 3: Plan, Create & Publish▾

Turn strategy into posts: a four-part caption, the right format, a weekly rhythm, a monthly calendar, and scheduling in Meta Business Suite.

The four jobs of a post
Opening lines and caption structure
Choosing a format
Trust, questions and calls to action
Hashtags, accessibility and sample posts
Frequency and the weekly structure
Monthly calendar, campaigns and batching
Draft and schedule in Meta Business Suite

04Module 4: Engage & Convert▾

Reply well, show up locally, gather recommendations, handle complaints, and give every post a clear path to an enquiry, with instant replies in Messenger.

Replying to comments and messages
Local groups, businesses and collaborations
Recommendations and customer content
Difficult comments and spam
A clear path from post to action
Messenger, instant replies and FAQs
Offers, trust and tracking enquiries

05Module 5: Promote, Measure & Improve▾

Consider paid promotion carefully, read the numbers that matter, run a weekly scorecard, and follow a 30-day plan.

When to consider paid promotion
Objectives and goals
Audience, budget and creative
The numbers that matter
The weekly scorecard and improving
Your 30-day plan

What's Included

Everything you need to plan, publish and grow your Facebook presence — and repeat the system every month after.

The Course

Five modules and 37 short lessons: strategy and audience, Page set-up, planning and publishing, engaging and converting, and promotion and measurement. Every module has practical activities, a knowledge check and a milestone.

5 modules, 37 short lessons
One continuous fictional worked example (Riverside Bakehouse), start to finish
Click-paths, before-and-after examples and original diagrams. Interface images are clearly labelled illustrative recreations
A 30-day action plan to launch everything you learn

Fillable Workbook

14 worksheets, each with a worked example from Hannah, plus a one-page Facebook Action Plan that pulls your best answers together.

Type straight into the PDF: fillable fields throughout
Goal, customer profile, brand voice and content-pillar worksheets
Weekly structure, four-week calendar and enquiry log
Weekly scorecard and first boost planner

Checklist Pack & Bonus Resources

A scored Page audit, ready-to-use templates and a weekly routine, plus a bonus pack of post ideas, hooks and three Page makeovers.

Scored 20-point Page Audit you can repeat every quarter
Caption, reply, enquiry, complaint and recommendation-request templates
50 post ideas, 20 hooks and 12 calls to action
Three fictional Page makeovers: a cafe, a tradesperson and a salon

Final Assessment & Certificate

A 50-mark final assessment with a separate answer guide. Pass it and your Certificate of Completion is issued automatically in your Learn.GigLad.com dashboard.

20 multiple-choice questions, five scenarios and a practical Page and post fix
Separate Answer Guide with marking points and model answers
Certificate issued on Learn.GigLad.com when you pass

Delivered as PDF files viewable on any device. Fillable fields work best in Adobe Acrobat Reader, Preview or a browser PDF viewer. Estimated course completion time: around 6 to 8 hours, plus your own content creation and publishing time.

Prove It, Then Get Your Certificate

1Complete all required lessons
2Complete all required practical activities
3Reach 100% required progress
4Pass the Final Assessment — 20 multiple-choice questions, 5 short scenarios, 1 practical Page and post fix (70% pass mark, retakes allowed)
5Your Certificate of Completion becomes available

SAMPLE

Certificate of Completion

Facebook Marketing for Small Businesses

Awarded to Sample Learner

Completed: DD Month YYYY Certificate ID: SAMPLE-000000

Is This For You?

This is for you if you're:

Small-business owners with a Facebook Page that is not producing enquiries
Solo owners who post when they remember and want a rhythm they can keep
Local businesses that rely on word of mouth and want more local visibility
Anyone taking over a Page for a business, a family member or a client
Beginners who want a plain, honest method before spending on ads

Probably not for you if you're:

Looking for a guaranteed number of followers, enquiries or sales (no course can promise that)
After growth hacks, giveaways for likes or automation tricks
Wanting a full Meta Ads course (paid promotion here is a careful beginner test)
Running a large brand with a marketing team and an established strategy

PUBLISHED BY

GigLad

GigLad publishes practical, action-based digital courses with worked examples, fillable workbooks and a final assessment. Each course follows one fictional example from start to finish, so you see a complete method applied, and none promises results it cannot control.

What You Get