Digital Marketing
Google Ads for Complete Beginners — A Practical, Step-by-Step Guide to Your First Search Campaign
- 8 modules, 32 short lessons
- Fillable workbook included
- Checklists, templates & bonus resources
- Instant digital download
A practical, 8-module course covering keywords, Search campaigns, budgets, conversion tracking and getting your first Google Ads live — with a fillable workbook, checklist pack, editable templates, bonus resources and a final assessment included.
No jargon, no wasted budget — a clear, module-by-module path from your first keyword to a launched, tracked campaign.
Secure checkout. Instant access from your dashboard as soon as payment clears.
Running Google Ads Without a Plan Wastes Money
Most beginners don't lack access to Google Ads — they lack a clear, structured way to use it without guessing.
A Confusing Interface, No Clear Starting Point
Campaign objectives, match types, bidding strategies and Quality Score all at once is enough to put any beginner off before they've spent a penny.
No Tracking, No Real Picture of What's Working
Without genuine conversion tracking set up correctly, it's impossible to know which keyword, ad or setting is actually driving results.
Spending Without Ever Reading the Results
Launching a campaign once and never reviewing the Search Terms report is one of the fastest ways to quietly waste a modest budget on the wrong searches.
From a Confusing Interface to a Launched, Tracked Campaign
By the end of the course, you'll have a complete Google Ads system built around your own business — not a list of generic tips.
- A properly structured Google Ads account, built from keywords to ad groups
- A researched keyword list with match types and negative keywords chosen deliberately
- Responsive search ads written to earn genuine attention
- Working conversion tracking you can actually trust
- A launched Search campaign, with a repeatable routine for reading results and improving it
Course Curriculum
Eight modules and 32 short lessons, built to be worked through in order. Every module ends with a practical activity and a knowledge check, all following one fictional example, HarbourGlow Electrical Services.
01Module 1: Understanding Google Ads▾
Understand what Google Ads actually is, how the auction decides which advertisement appears, and whether Search campaigns are the right starting point.
- What Google Ads Is and How the Auction Works
- Paid Results, Organic Results and CPC
- Campaign Types, and Why This Course Focuses on Search
- Is Google Ads Right for You?
02Module 2: Planning a Campaign Before Spending Money▾
Build a written campaign brief — objective, conversion action, ideal customer, geographic area and starter budget — before touching Google Ads itself.
- Choosing a Clear Objective and Conversion Action
- Understanding Search Intent
- Defining the Ideal Customer and Selecting Services
- Geographic Area, Budget and the Campaign Brief
03Module 3: Keywords, Search Intent and Match Types▾
Research a genuine keyword list, understand match types and close variants, and build a starter negative-keyword list.
- Keywords, Search Terms and Keyword Planner
- Keyword Match Types
- High-Intent Versus Low-Intent, and Long-Tail Keywords
- Negative Keywords and the Final List
04Module 4: Building a Well-Structured Search Campaign▾
Build an actual, well-structured Search campaign — account hierarchy, location, language, schedule and tightly themed ad groups.
- The Google Ads Account Hierarchy
- Creating a New Search Campaign
- Location, Language and Ad Schedule
- Ad Groups and Negative Keyword Placement
05Module 5: Writing Search Ads That Earn Attention▾
Write responsive search ads that earn genuine attention, matched to intent, honest, and reviewed for Ad Strength.
- Responsive Search Ads, Explained
- Matching Intent, Benefits and Calls to Action
- Avoiding Misleading Claims and Understanding Ad Strength
- Assets, and Writing HarbourGlow's First Advertisement
06Module 6: Budgets, Bidding and Landing Pages▾
Set a sensible budget and bidding strategy, and judge whether a landing page is genuinely ready for paid traffic.
- Daily Budgets and Monthly Spending
- Bidding Strategies
- Setting HarbourGlow's Budget and Bidding
- What Makes a Useful Landing Page
07Module 7: Conversion Tracking and Campaign Launch▾
Set up and test genuine conversion tracking, handle consent correctly, and launch the campaign safely.
- Conversions, Primary and Secondary
- Tracking Calls and Form Submissions
- The Google Tag, GTM and GA4
- Testing, Consent and Launch
08Module 8: Reading Results and Improving the Campaign▾
Read the metrics that matter, use the Search Terms report properly, and build a repeatable weekly and monthly optimisation routine.
- Essential Metrics and Impression Share
- Quality Score and the Search Terms Report
- Improving Ads, Pages and Locations
- A Weekly and Monthly Optimisation Routine
What's Included
Everything you need to plan, launch and improve a Google Search campaign — and repeat the system with every new test.
Course Ebook
Eight modules and 32 short lessons, covering strategy, keywords, campaign structure, ad writing, budgets, tracking, launch and optimisation.
- 8 modules, 32 short lessons
- One continuous fictional worked example (HarbourGlow Electrical Services), start to finish
- 12 original diagrams plus illustrative interface recreations, clearly labelled
- A practical activity and knowledge check in every module
Companion Workbook
12 worksheets matching every planner and exercise in the course, for your own business.
- Type straight into the PDF: fillable fields throughout
- Campaign-brief, keyword-research and ad-writing worksheets
- A weekly optimisation log you can copy every week
- Worked examples from Daniel alongside every worksheet
Checklists, Templates & Bonus Resources
10 checklists, 9 editable templates and a full bonus pack of formulas, negative-keyword ideas and a launch calendar.
- Account setup through monthly optimisation, fully checklisted
- Campaign brief, keyword tracker and reporting templates, reusable for every future campaign
- 50 negative-keyword ideas, headline & description formula banks
- A 30-day launch and optimisation calendar
Final Assessment & Certificate
A 46-mark final assessment with a separate answer guide. Pass it and your Certificate of Completion is issued automatically in your Learn.GigLad.com dashboard.
- 16 multiple-choice questions, five scenarios and a practical task
- Separate Answer Guide with marking points and model answers
- Certificate issued on Learn.GigLad.com when you pass
Delivered as PDF files viewable on any device. Fillable fields work best in Adobe Acrobat Reader, Preview or a browser PDF viewer. Estimated course completion time: around 4 to 5 hours, plus your own campaign setup and testing time.
Prove It, Then Get Your Certificate
- 1Complete all required lessons
- 2Complete all required practical activities
- 3Reach 100% required progress
- 4Pass the Final Assessment — 16 multiple-choice questions, 5 short scenarios, 1 practical task (70% pass mark, retakes allowed)
- 5Your Certificate of Completion becomes available
Is This For You?
This is for you if you're:
- Freelancers and sole traders advertising their own services for the first time
- Local service providers — tradespeople, clinics, salons and similar businesses
- New ecommerce owners exploring paid search alongside organic traffic
- Small-business owners managing advertising on a limited, carefully watched budget
Probably not for you if you're:
- Looking for a guaranteed number of clicks, leads or sales (no course can promise that)
- Wanting Display, Shopping, Video or Performance Max campaigns covered in depth
- Running a large account with an existing dedicated PPC team
- Unwilling to spend any test budget at all while learning
GigLad
GigLad publishes practical, action-based digital courses with worked examples, fillable workbooks and a final assessment. Each course follows one fictional example from start to finish, so you see a complete method applied, and none promises results it cannot control.
What You Get
- Course Ebook
- Companion Workbook
- Checklists, Templates & Bonus Resources
- Final Assessment & Certificate
Secure checkout. Instant access from your dashboard as soon as payment clears.
Includes lifetime access.
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Frequently Asked Questions
You'll get the most from Module 6 onward if you can run a small test campaign, but every earlier module — strategy, keywords, structure and ad writing — is genuinely useful before you spend anything.
Seven PDF files: the course ebook, the companion workbook, the checklist pack, the editable templates, the bonus resources pack, the final assessment and a separate answer guide. When you pass the assessment, your certificate of completion is issued on Learn.GigLad.com.
No course can guarantee that. This teaches a practical, repeatable advertising process — results depend on your own offer, market and budget.
No. This is an independent educational resource created by GigLad and is not affiliated with, endorsed by, or sponsored by Google LLC. Every interface shown is an illustrative recreation, clearly labelled, not a genuine screenshot.
Ready to Launch Your First Google Ads Campaign?
Get the full course, workbook, checklists, templates, bonus resources and final assessment — and stop guessing with your ad budget.
Secure checkout. Instant access from your dashboard as soon as payment clears.
