Digital Marketing
Google Ads for Complete Beginners — A Practical, Step-by-Step Guide to Your First Search Campaign
- 8 chapters, 47 pages
- Companion workbook included
- Checklists, templates & bonus resources
- Instant digital download
A practical, 8-chapter beginner's guide to keywords, Search campaigns, budgets, conversion tracking and getting your first Google Ads live — with a companion workbook, checklist pack, editable templates, bonus resources and a certificate of completion included.
No jargon, no wasted budget — a clear, step-by-step path from your first keyword to a launched, tracked campaign.
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
Running Google Ads Without a Plan Wastes Money
Most beginners don't lack access to Google Ads — they lack a clear, structured way to use it without guessing.
A Confusing Interface, No Clear Starting Point
Campaign objectives, match types, bidding strategies and Quality Score all at once is enough to put any beginner off before they've spent a penny.
No Tracking, No Real Picture of What's Working
Without genuine conversion tracking set up correctly, it's impossible to know which keyword, ad or setting is actually driving results — every decision becomes a guess.
Spending Without Ever Reading the Results
Launching a campaign once and never reviewing the Search Terms report is one of the fastest ways to quietly waste a modest budget on the wrong searches.
From a Confusing Interface to a Launched, Tracked Campaign
By the end of the course, you'll have a complete Google Ads system built around your own business — not a list of generic tips.
- A properly structured Google Ads account, built from keywords to ad groups
- A researched keyword list with match types and negative keywords chosen deliberately
- Responsive search ads written to earn genuine attention
- Working conversion tracking you can actually trust
- A launched Search campaign, with a repeatable routine for reading results and improving it
What's Included
Everything you need to plan, launch and improve a Google Search campaign — and repeat the system with every new test.
Course Ebook
The core 8-chapter course, covering strategy, keywords, campaign structure, ad writing, budgets, tracking, launch and optimisation.
- 8 chapters, 47 pages
- One continuous fictional worked example, start to finish
- Genuine, labelled Google Ads interface screenshots
- A complete 30-day action plan
Practical Workbook
15 pages of worksheets matching every chapter, including a full 30-day implementation plan.
- Fillable worksheet set for every chapter
- Keyword research and match-type practice sheets
- Responsive search-ad writing sheets
- Weekly and monthly review logs
Checklists, Templates & Bonus Resources
10 checklists, 9 editable templates and a full bonus pack of formulas, negative-keyword ideas and a launch calendar.
- Account setup through monthly optimisation, fully checklisted
- Campaign brief, keyword tracker and reporting templates
- 50 negative-keyword ideas, headline & description formula banks
- A 30-day launch and optimisation calendar
Certificate of Completion
A downloadable certificate to mark that you've finished the course.
- PDF format, ready to save or print
- Personalised with your name and completion date
Delivered as digital files viewable on any device. Estimated course completion time: around 4-5 hours, plus your own campaign setup and testing time.
- Course Ebook
- Practical Workbook
- Checklists, Templates & Bonus Resources
- Certificate of Completion
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
Includes lifetime access.
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Frequently Asked Questions
You'll get the most from Chapter 7 onward if you can run a small test campaign, but every earlier chapter — strategy, keywords, structure and ad writing — is genuinely useful before you spend anything.
You'll receive six PDF files: the course ebook, the companion workbook, the checklist pack, the editable templates, the bonus resources pack, and a certificate of completion, instantly after checkout.
No course can guarantee that. This teaches a practical, repeatable advertising process — results depend on your own offer, market and budget.
No. This is an independent educational resource created by GigLad and is not affiliated with, endorsed by, or sponsored by Google LLC.
Ready to Launch Your First Google Ads Campaign?
Get the full course, workbook, checklists, templates, bonus resources and certificate — and stop guessing with your ad budget.
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
