Digital Marketing
Marketing Automation for Beginners — A Practical, Step-by-Step Guide to Capturing Leads and Growing Your Business
- 8 chapters, 30 pages
- Companion workbook included
- Bonus templates & checklists
- Instant digital download
A practical, 8-chapter beginner's guide to capturing leads, nurturing customers and growing a business with simple automated systems — with a companion workbook, bonus templates & checklists, and a certificate of completion included.
No jargon, no guesswork — a clear, step-by-step path from a leaky enquiry inbox to a working automated system you understand and stay in control of.
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
Manual Follow-Up Doesn't Scale — and Leads Slip Through
Most beginners don't lack interest from customers — they lack a consistent system for what happens the moment someone gets in touch.
Leads Go Cold While You're Busy
A new enquiry that sits unanswered for a day — because you were serving a customer, or simply offline — is often a lead lost for good.
No Consistent Welcome for New Contacts
Without a welcome sequence, every new subscriber or customer gets a different, inconsistent experience depending on how busy you happen to be that week.
Guessing Instead of Testing
Without a habit of testing and measuring, it's easy to launch an automation once and never know whether it's actually helping — or quietly annoying people.
From Scattered Follow-Ups to a Working Automated System
By the end of the course, you'll have a complete, automated system built around your own business — not a list of generic tips.
- A mapped customer journey and a clear list of what's actually worth automating
- A genuine lead-capture system built around a real value exchange
- A welcome sequence that runs automatically for every new contact
- A sales follow-up and onboarding workflow that keeps the personal touch exactly where it matters
- The confidence to test, measure and launch your own automations — and know when a human still needs to step in
What's Included
Everything you need to plan, build and test a genuine automated system — and keep it running long after this course ends.
Course Ebook
The core 8-chapter course, covering opportunity mapping, lead capture, nurture sequences, follow-up, onboarding, tool connections, and testing & launch.
- 8 chapters, 30 pages
- One continuous fictional worked example, start to finish
- 8 original diagrams plus simulated training-interface walkthroughs
- UK GDPR / PECR guidance verified against ICO sources
Practical Workbook
16 worksheets matching every planner and exercise in the course, for you to complete against your own business.
- Automation Snapshot quick-reference page
- 16 worksheets across all 8 chapters
- Fillable tables, planners and a final automation blueprint
- Space for your own consent and testing notes
Bonus Templates & Checklists
11 adaptable templates and checklists covering every stage of the automations you'll build.
- Four-email welcome sequence template
- Sales follow-up, onboarding, review-request and re-engagement templates
- Automation testing checklist & tool comparison worksheet
- Monthly performance tracker and 30-day launch checklist
Certificate of Completion
A downloadable certificate to mark that you've finished the course.
- PDF format, ready to save or print
- Personalised with your name and completion date
Delivered as digital files viewable on any device. Estimated course completion time: around 3–4 hours, plus your own automation setup time.
- Course Ebook
- Practical Workbook
- Bonus Templates & Checklists
- Certificate of Completion
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
Includes lifetime access.
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Frequently Asked Questions
No. The course explains automation concepts using a simulated, beginner-friendly training interface — no coding is required at any step.
You'll receive four PDF files: the course ebook, the companion workbook, the bonus templates & checklists pack, and a certificate of completion, instantly after checkout.
No — and the course is explicit about this. Automation handles repetitive, predictable tasks reliably, but genuinely personal replies, unusual enquiries and relationship-building always need a human. The course shows you exactly where to keep that human step.
No. It teaches general principles that apply across common form, email and CRM tools, using one simulated training interface for its walkthroughs. It is not affiliated with, endorsed by, or sponsored by any specific software provider.
Ready to Stop Losing Leads to a Slow Follow-Up?
Get the full course, workbook, bonus templates & checklists, and certificate — and start building an automated system you actually understand and trust.
Secure checkout. Instant digital delivery — download links arrive by email right after payment.
