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Digital Marketing
Sales Funnels for Beginners: Build One Complete Funnel, Start to Finish
- 8 modules, 34 short lessons
- Fillable workbook included
- A checklist for every module
- Instant digital download
A practical, 8-module course covering audience, offer, lead magnet, landing page, email sequence, sales page, traffic and testing, with a fillable workbook, checklist pack, bonus resources and a final assessment included.
No jargon, no guesswork, a clear, module-by-module path from a scattered set of tactics to one deliberate funnel that actually turns strangers into customers.
Secure checkout. Instant access from your dashboard as soon as payment clears.
Scattered Marketing Tactics Don't Add Up to a Working Funnel
Most beginners don't lack traffic or a product, they lack the one thing that actually connects the two: a deliberate path from stranger to customer.
A Great Offer, Found by Accident
A paid product only a follower who scrolls back far enough ever discovers isn't a funnel, it's a coincidence.
No Idea Which Stage Is Actually the Problem
Without a clear metric at every stage, it's impossible to tell whether traffic, the landing page or the offer itself is the real issue.
Guessing at What to Fix First
Rewriting the headline, the price and the lead magnet all at once means never actually knowing which change helped.
From Scattered Tactics to One Complete, Working Funnel
By the end of the course, you'll have a complete funnel built around your own business, not a list of generic marketing tips.
- A clearly defined audience and a focused offer that passes the Offer Clarity Formula
- A lead magnet, landing page and thank-you page that actually convert
- A five-email nurture sequence that runs automatically for every new lead
- A sales page, checkout and onboarding experience that's honest and low-friction
- The confidence to read your own funnel metrics and know exactly what to fix first
Course Curriculum
Eight modules and 34 short lessons, built to be worked through in order. Every module ends with a practical activity and a knowledge check, all following one fictional example, Northstar Creator Studio.
01Module 1: Understanding How Sales Funnels Work▾
Understand what a sales funnel actually is, tell it apart from a website, and learn the complete eight-stage roadmap and five core functions every funnel performs.
- What a Sales Funnel Is
- Why a Funnel Is Different From a Website
- The Complete Funnel Roadmap
- The Five Core Funnel Functions
- Simple Funnels, Common Mistakes and Starting With a Real Problem
02Module 2: Choosing Your Audience and Creating the Right Offer▾
Identify one specific audience, separate their problem, outcome and objection, and shape a focused offer using the Offer Clarity Formula.
- Identifying One Specific Audience
- Problems, Desired Outcomes and Objections
- Choosing a Clear Funnel Goal
- Creating a Focused Offer
- Positioning, Ethical Urgency and Avoiding Unrealistic Claims
03Module 3: Mapping the Customer Journey and Planning the Lead Magnet▾
Map the complete customer journey and design a lead magnet that solves one real problem quickly, connecting naturally to your paid offer.
- Mapping the Complete Customer Journey
- Choosing the Right Entry Point
- What Makes a Useful Lead Magnet
- Connecting the Lead Magnet to the Paid Offer
04Module 4: Building the Landing Page and Thank-You Page▾
Build a focused landing page and thank-you page, structured around proven, honest zones that persuade without pressure.
- The Purpose of an Opt-in Page
- Landing-Page Structure
- Building the Page (Worked Example)
- The Thank-You Page and Basic Accessibility
05Module 5: Creating the Welcome and Nurture Email Sequence▾
Write a five-email welcome and nurture sequence that builds trust before introducing the paid offer, permission-based throughout.
- Why Follow-Up Matters
- The Five-Email Flow
- The Five Emails in Full
- Subject Lines, Timing and Avoiding Spammy Language
06Module 6: Building the Sales Page, Checkout and Customer Onboarding▾
Build a sales page, checkout and onboarding experience that's fully honest, low-friction and genuinely welcoming.
- The Job of a Sales Page
- Sales-Page Structure
- Checkout and Payment
- Customer Onboarding and Product Delivery
07Module 7: Sending Traffic and Measuring Funnel Performance▾
Send traffic from more than one source, and measure exactly what's working using UTM parameters and one clear metric per stage.
- Traffic Sources
- UTM Parameters and Basic Analytics
- What to Measure at Each Funnel Stage
- Interpreting Numbers in Context
08Module 8: Launching, Testing and Improving the Funnel▾
Test the whole funnel properly, launch it with a soft launch, and build the habit of improving it responsibly using the Funnel Leak Map.
- Pre-Launch Testing
- The Soft Launch and Collecting Feedback
- The Funnel Leak Map
- Testing One Variable and a Monthly Review Routine
What's Included
Everything you need to plan, launch and improve one genuine sales funnel, and keep it running long after this course ends.
The Course
Eight modules and 34 short lessons, covering audience, offer, lead magnet, pages, email, checkout, traffic and testing.
- 8 modules, 34 short lessons
- One continuous fictional worked example (Northstar Creator Studio), start to finish
- 7 original diagrams plus illustrative interface recreations, clearly labelled
- A practical activity and knowledge check in every module
Fillable Workbook
14 worksheets matching every planner and exercise in the course, for your own business.
- Type straight into the PDF: fillable fields throughout
- A Funnel Map Worksheet you build in Module 1 and revisit in Module 3
- Landing-page, sales-page and UTM tracking templates
- Worked examples from Maya alongside every worksheet
Checklist Pack & Bonus Resources
A checklist for every module, five reusable templates, swipe files, a build calendar and a glossary.
- A checklist for every one of the 8 modules
- Pre-Launch, Final Funnel Audit and Checkout & Onboarding templates
- 30 landing-page headlines, 20 calls to action and an objection-handling swipe file
- A 30-day funnel-building calendar and a full glossary
Final Assessment & Certificate
A 46-mark final assessment with a separate answer guide. Pass it and your Certificate of Completion is issued automatically in your Learn.GigLad.com dashboard.
- 16 multiple-choice questions, five scenarios and a practical task
- Separate Answer Guide with marking points and model answers
- Certificate issued on Learn.GigLad.com when you pass
Delivered as PDF files viewable on any device. Fillable fields work best in Adobe Acrobat Reader, Preview or a browser PDF viewer. Estimated course completion time: around 4 to 5 hours, plus your own funnel-building time.
Prove It, Then Get Your Certificate
- 1Complete all required lessons
- 2Complete all required practical activities
- 3Reach 100% required progress
- 4Pass the Final Assessment — 16 multiple-choice questions, 5 short scenarios, 1 practical task (70% pass mark, retakes allowed)
- 5Your Certificate of Completion becomes available
Is This For You?
This is for you if you're:
- Freelancers and solo consultants launching their first digital product or service offer
- Small-business owners who post and email inconsistently, without a real system
- Anyone who has tried funnel building before and found it confusing or overwhelming
- Beginners who want an honest, ethical approach — not hype or guaranteed-income promises
Probably not for you if you're:
- Looking for a guaranteed number of leads, sales or a specific conversion rate (no course can promise that)
- After paid-ads growth hacks or fake-urgency tactics
- Wanting an advanced, developer-level funnel-building or integrations course
- Running a large business with an existing dedicated marketing team
GigLad
GigLad publishes practical, action-based digital courses with worked examples, fillable workbooks and a final assessment. Each course follows one fictional example from start to finish, so you see a complete method applied, and none promises results it cannot control.
What You Get
- The Course
- Fillable Workbook
- Checklist Pack & Bonus Resources
- Final Assessment & Certificate
Secure checkout. Instant access from your dashboard as soon as payment clears.
Includes lifetime access.
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Frequently Asked Questions
No. The course walks through choosing a specific audience and shaping a focused offer from Module 2 onward, this works whether you're starting from nothing or already have both.
Six PDF files: the course, the fillable workbook, the checklist pack, the bonus resources, the final assessment and a separate answer guide. When you pass the assessment, your certificate of completion is issued on Learn.GigLad.com.
No course can guarantee that. This teaches a practical, ethical funnel structure, results depend on your own audience, offer and traffic.
No. The course explains general principles that apply to any platform, using illustrative, generic training interfaces for its walkthroughs. It is not affiliated with, endorsed by, or sponsored by any specific platform.
Ready to Build One Complete Funnel?
Get the full course, fillable workbook, checklist pack, bonus resources and final assessment, and stop leaving your best offer to be found by accident.
Secure checkout. Instant access from your dashboard as soon as payment clears.
